Electricity Essay Example | Topics and Well Written Essays - 1250 words

Electricity - Essay Example Moreover, the industrial sector and business of any country owes its development to the electricity system of that country. Energy consumption is also an omen of a country’s wealth, because higher consumption indicates a higher proportion of middle class, who can afford to utilize energy. (Hill) This graph show that Global demand for Electricity is set to grow 76% by 2030 (source: WNA, July 2012) .This is only a little reflection of the whole story, whereas in developed countries like United States, frequent brownouts result when the consumption grows. It also results in total blackouts at times of storms. In other countries such as India, it is getting difficult to fulfill the energy demand for domestic matters, resulting in power outages for several hours. This is worsened with the additional buying of electric appliances, inability of electric companies to generate electricity and illegal theft by people. But, frequent brownouts or prolonged blackout affect the sales of electrically powered products. A major part of the electricity generated every year goes to power electrical appliances at home such as televisions, computers, kitchen appliances, etc. Sudden blackout affects the performance of electrical appliances. Fluctuating voltage, which is the result of this blackout, causes lower operational efficiency in electrical appliances. This frequent brownout and prolonged shutdown affects the electrical appliances in a way that it increases the losses of the buyers, causes changes in power and voltage and premature wearing of the router. Blackout may also produce defective parts in automatic or computerized machines and it causes unwanted triggering of the units of UPS, thereby causing the malfunctioning of the security system and inconsistency in the speed of the motor. All these defects that occur as a result of frequent

Marketing Plan For NCR Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing Plan For NCR - Research Paper Example Monopolists also need to increase awareness of their goods to the market. This is because; if they introduce new products to the market, they will only make it known to the consumers by marketing it. Thus, every business in the economy markets its products and services to the public. In order to market products effectively, a business needs to prepare a marketing plan that will guide it to achieve its objectives. The marketing plan for NCR Company focuses on the way in which it can attract new clients for its services. The plan will analyze the company’s market, its competitive environment and the financial market. The Mission of the marketing plan is to work on diversifying the services offered in order to increase the number of clients served by the company. The company also has a number of goals and objectives that guide it. The company aims at ensuring that the quality of services offered has increased, and the customer base has been improved. In addition, the company also aims at ensuring that customer satisfaction has increased and, that the company’s profits have increased. The industrial analysis of the market can be judged as wide and mostly composed of investors and established people in the market seeking credit offers. The major needs of the market include loans, credit and funds at a lower interest rate. In addition, the market also demands financial advice from the company. Individuals need to be advised on how to make sound investment decisions. The market trend can be given as rising and smooth. A smooth market trend implies that governments have implemented favorable fiscal and monetary policies. On the other hand, it also implies that supply and demand forces are attractive and normal. Therefore, it implies that the business can regulate its prices and consequently affect customer purchases. Therefore, the business can be able to predict the future of its operations. The analysis of the porters 5 Forces, the threat of new entrant s is the major force affecting the industry. This is because; there are many potential industries that are joining the finance industry. In addition, since there are no barriers to entry, it is very easy for other business to join the industry and increase competition. On the other hand, the threat of substitute products and services is very low since; all businesses in the industries deal with the same products and services. Therefore, the business faces very low competition from substitute products. The bargaining power of both suppliers and buyers is high since, buyers bargain for low fee for services offered while, suppliers bargain for high prices for the services that they offered. Market Analysis The targeted market includes customers that want to invest in the market (Luther,  2001). It also includes customers that business organizations that are normally engaged investment activities. On the other hand, all customers wishing to obtain funds on credit also form part of the target market. The company mainly targets people in the urban areas or highly industrious places. This is because; it is in the urban areas that there is a high demand for finances. In addition, in the urban areas there are many business organizations that are willing to borrow funds on credit in order to expend their operations. Statistics show that; approximately 2500 business organizations are targeted by the business and 5000 business individuals. There are also other miscellaneous additions that involve individuals and businesses that may borrow money