Cultural Relativism Essay Example | Topics and Well Written Essays - 2000 words

Cultural Relativism - Essay Example Cultural relativism is related to a natural theory of evolution that views the cultural and linguistic diversity of human civilization globally as related to unique aspects of geographical isolation and parallel development. Maria Baghramian traces cultural relativism as back as Herodotus, and cites the woks of Montaigne, Dilthey ("Patterns of Culture"), and Frank Boas as the important figures of the development of this movement. (Baghramian, 2004) The main aspect of the development of cultural relativism historically also includes the interrelation of ideas between Darwin, Dewey, and Boas. (Strauss, 2011) Darwin’s work in the Galapagos influenced Boas’ conception of cultural diversity by allowing him to see the patterns of evolution in language and culture that proceeded on the same fundamental lines as the development of diversity in species as Darwin described. This also led him to value the history and lineage of each culture as an essential characteristic of cultur al relativism. (NNDB, 2011) The Darwinian aspects of cultural relativism made it an attractive methodology for the study of global cultures in anthropology. Yet, with cultural relativism there also developed a basis of moral relativism, which in some ways was posited in a manner that reflected the scientific method in social sciences, but which also removed moral criticism of cultural practices from academic research. For example, in this context foot-binding, as described by, Pang-Mei Natasha Chang in â€Å"Bound Feet & Western Dress: A Memoir,† was practiced traditionally in Chinese society, though it created immense pain and suffering in the girls themselves. With cultural relativity in the practice of anthropology, researchers are required to suspend judgment and evaluate foot-binding within the socio-cultural understanding of Chinese society and its indigenous values and morality. This investigates how foot –binding relates to other cultural traditions, rituals, and hierarchies, but it fails to take a stand on the morality of the practice in universal teams, believing that the question is beyond the anthropological or scientific method. (Glazer, 1996) Thus, in this manner it can be argued that foot-binding was so widely accepted of a practice, that it was not immoral because it was the common, accepted basis of society. In this sense, there are no universals, only cultural and moral relativism in patterns of human evolution. However, looking at description from the girls themselves, who describe their motivations at the time, it is clear that many girls opposed it themselves, in their own minds and suffering, but were simply too lacking in respect politically and socially without power, that they were abused on a mass scale. (Celliana, 2010) The question of the mass-practice of harmful, immoral, or violent practices culturally is viewed through our contemporary moral value system, which taints our own judgment from that of the dispassionate objectivism which cultural re lativism is based on, but we have to continue to reform society to outlaw, abolish, and reform harmful practices from history that have no legitimate foundation. In Pang-Mei Natasha Chang’s â€Å"Bound Feet & Western Dress: A Memoir,† the character Chang Yu-I has her feet bound by her mother, who follows the ancient tradition like most other women in the society. Chang Yu-I as a child is shown to resist the process and ultimately forces her parents to stop torturing her is this way. This is used symbolically as a means to foreshadow Chang Yu-I’s role in becoming one of the first â€Å"modern women† in China, and to pioneer divorce in a society where it was unknown and unaccepted historically. The issues of arranged marriages, forced marriages, and practices like foot-binding in

Assesment Reporting Essay Example for Free

Assesment Reporting Essay Reporting and Resource Development Kate McGrath Student ID 11479964 Emt446 Assessment, Reporting and Resource Development 08 Fall 08 Fall Indicative Time Allocation The HSC course is 120 hours (indicative time). The following table shows the appropriate amount of time you should spend on each unit of work. HSC modules| Approx. number of weeks| Hours | The Australian Food Industry| 8 weeks| 25| Food Manufacture| 12 weeks| 40| Food Product Development| 12 weeks| 40| Due week 10 Weight 20%| Food manufacture ‘ Developing the undeveloped’Students are to research an Australian Food product and analyse the chosen product from ‘Farm to fork’. This includes the process of transforming the raw materials into a new product. The level of manufacturing and of the organisation will influence the amount of information gathered and the processes used. The assignment should include: manufacturing diagram, HACCP, QA, QU, principles of preservation along with external impact. Due week 10 Weight 25%| Product Design ‘The never ending design’Students are design, develop, create and produce a food item which caters for high school students. This item must be relevant to their recommended daily intake and the requirement that it helights, the food item must also have appeal to this target market. The food item must be designed for consumption for breakfast, recess or lunch, and is to be consumed at school. The limitationas that this places must be explored and addressed along with a list of product criteria. The food item can be a breakfast food item, a snack consumed during recess or a lunch product. The product must be relevant to the recommended daily intake for teenagers ager 13-17, the food item must also have appeal to this target market. The product must be justified as to how it meets these requirements. A series of tests and surveys must be conducted in establishing the target market and the products ability for success, this will be written in experimental format as found on page 261 of foodtech in action text.

Essay on Maggi

Essay on Maggi Background Maggi Noodles In the last 20 years we have Just asked 2 minutes of your time. The Brand which clearly comes to mind on first recall is Maggi Noodles. Maggi Noodles is manufactured by Nestle under instant noodles portfolio. It was introduced with Maggi 2 Minute Noodles in India in 1982 when the only place to get noodles was Chinese restaurants. Maggi has undoubtedly has been the lifeline of many teenagers when in home or away from home. Maggi, as a brand, has seen many competitions in its Lifecycle. The brand has also diversified itself with launch of product ranges like soups, tomato sauce, seasoning, cup noodles, various flavours of maggi noodles like atta, rice, mized grains etc. Nestle remains its market leader position with 59.84% of retail sales in India,2009 (Source: Euromonitor International). But its market share is constantly eroded by new entrants like GlaxoSmithKline Consumer Health with Foodles,Capital Foods with SmithJones Instant noodles, HUL launching its Soupy Noodles under Knorr B rand umbrella. Brand Identity Kapferers Model Picture of Sender Physique Yellow Coloured Pack, 2 minute Noodles, fast to cook good to eat, Maggi Logo, Healthy Snack between meals Relationship Taste bhi Health Bhi, providing convenient food within 2 minutes with health and hygiene factor, caring and nurturing Reflection Health Conscious individual who is Hard pressed for time, Young and Fun loving, living with family Personality Enthusiastic, simple, uncomplicated, easily accessible, Fun loving, carefree, On the move, busy schedule Culture   Reliable, Innovative, Aspirant Lifestyle for rural areas, Sharing happiness, responsible Self-Image Young, trendy, fun loving, Independent, Healthy inspite of Sedentary Urban Lifestyle Picture of Recipient Stages in PLC Maggi Noodles is currently in growth stage after passing through maturity stage for brief period in mid 1990s. Introductory and Initial Growth Stage Maggi Noodles brand was in introductory and growth stage in 1982 1990s.Maggi took advantage of its early movers advantage in closed economy scenario prevalent in India during 1980s. The brand faced less competition due to few similar products available in the market. Brand Maggi made best use of the time to increase its brand awareness by focussing on product advertisement. The communication which was initially mis-directed towards women was shifted rightly towards children Maggi Noodles sponsored Hum Log, Indias first indigenous soap opera which began telecast on July 7, 1984. Maggi was launched with total advertisement slots of just 5 minutes during the breaks of serial which ran for over 156 episodes. This helped Maggi to establish as a popular breakfast and snack food across the country. This was also one the first instances of introduction of Fast Food in India. Growth Stage Maggi Noodles brand was in their growth stage in 1990s till late 2006 with brief period of declining sales due to faulty product innovation and formulae change from conventional maggi noodles in the form of launch of Dal Atta Maggi Noodles to noodles similar to TopRamen Noodles, noodles from stable of IndoNissinFoodLtd. Maggi was quick to revert back the original formulae to minimize damage. Product: New Product Variants like Atta Noodles, Mixed Grain Noodles and Rice Mania were introduced Source: http://www.maggi.in/maggi_multigrainz_noodles.aspx There was change in packaging for different variants of the noodles and launch of new variants Image Source: http://www.maggi.in/two_minutes_maggi_noodles.aspx Image Source: http://www.maggi.in/vegetables_atta_noodles.aspx Price Price was kept competitive with other launches in the market like Nissins Top Ramen Promotion Maggi was launched in different packages of 50 and 100 gms to increase the consumer base and attract the first time consumers Variants like Cuppa mania was launched to cater to mobile population, office goers Source: http://www.maggi.in/cuppamania.aspx Offering freebies like collectible foreign stamps, other freebies with maggi packs Maturity Stage Post 2009, there has been host of new entrants in the instant noodles market in India. ITC Launched its instant noodles under Sunfeast brand. GlaxoSmithKline consumer health and HUL also introduced instant noodles in 2010. The communication from Maggi has shifted from 2 minute noodles to Taste bhi Health bhi through introduction of variation in instant noodles. The competition has led to gradual fall in market share vis-a-vis other new entrants. New players are innovating in product packaging like launching noodles in circular shape so as to enable users to enjoy their noodles in full length. Market Scenario/Challenges Major challenge is to maintain the market leadership of Brand Maggi in increasing market with varied new entrants having strong market presence in other product variants. To be increasingly viewed as the most preferred snack by new generation Strategy to increase Rural market share through launch of Maggi Rasile Chow targeting low income population Change of consumer taste from taste to health conscious Masala Flavour is the leading flavour in instant noodles in India All new players have also introduced masala flavour in their brand Chicken is the second favoured flavour followed by vegetable and tomato Horlicks Foodles claim to provide five essential vitamins in their noodles which forces the major market players to stress heavily on the health factor associated with their brands HUL Knorr Soupy Noodles claim to be healthy snack between meal for children Need for elaborate Market research for Maggi Brand on attributes like Brand Image, Prefered Price, Taste, packaging, Health, Availability, Ingredients, product variety etc. Steps taken at different stages Extensive media advertising to increase the consumers familiarity with new product launches Wider flavours/varients being offered to cater to wide range of consumers Increased product penetration through availability in supermarkets, hypermarkets and kirana stores Product line extensions and repositioned products launched to engage new and changing consumer demographics Market Research was conducted to understand the General promotional strategies were implemented to increase brand visibility Events Online Maggi recipe Challenge, innovative entries were compiled into e-cookbook Launch of Me and Meri Maggi Campaign enable consumers to share their experience with Maggi and creating a nostalgic effect by letting them share their moments with Maggi . Launching Maggi goodies like Computer Wallpapers and ScreenSavers to increase Brand recall , Website- http://www.maggi.in/ Preity Zinta was roped in for brand endorsement. Maggi was tried to position it as lively brand with zing Summary The Brand Maggi is strongly established as a Family Brand with crisp brand equity in Indian market. The brand has always been known to have the first movers advantage in the portfolios like noodles, ketchups, soups, sauce, etc. The parent brand Nestle has been the strong symbol of family, shelter and warmth which brand Maggi has innovatively capitalized. Evolution in communication Brand Maggi has changed its communication from convenience factors ie Bas 2 Minute to Taste Bhi Health Bhi to stress on health factors along with taste and convenience. There was a shift from TG from women to children as their consumers. To increase the Point of Purchase Sales, Maggi innovated in Shelf placing by placing Maggi in lower shelfs to increase the visibility by Kids who accompany their mothers to shopping. Maggi has launched Chota Maggi worth Rs 5/- to increase product trail. Maggi was positioned as snacks for between meals to boost sales and attract new customers without changing their conservative food habits during meal time. Maggi also introduced contests for posting best recipes to be made with Maggi. The future of noodles sectors seem good with growth in retail sales of 19% in 2010 in value terms and forecasted to grow at12% CAGR over next few years.Being a sector with low entry barrier, the segment share is vulnerable to new entrants like in-house brands of BigBazaar retail chains of Future group, More of Birla Group, Star Bazaar from TataGroup etc. and host of foreign players entering the market lately. Major Noodles manufacturing firms market share: (Source: EuromonitorInternational Report) Figure : Market Forecast for Noodles market in India Recommendations for Brand Maggi Proliferation into untapped rural markets through strong distribution channel available in India Product line extension with variants for varied markets Innovation in Product, packaging and pricing of Maggi Noodles through investment in Market Research Launching health awareness campaigns, publish health information, sponsor health camps etc. to educate the customers about benefits of health foods To engage customers more through evolving mediums like social networking sites etc.This would enable the Maggi Brand Managers to listen to reviews from their customers and improvise any other suggestions if needed.

The Other Side of Racism Essay -- Essays Papers

The Other Side of Racism When most people think of racism or supremacy, the images that come to their mind are white power organizations that undermine blacks and other minorities. Groups such as the Knights of the Ku Klux Klan, Skinheads and the White Nationalist Party may be some that come to mind. However, many people are not aware of other racist organizations and powerful leaders that influence people other than whites. A prime example of this is Louis Farrakahn, perhaps one of world's premier black leaders, who condones racism against whites and people of different religions. The image of an African American promoting racism among whites is not what society understands as a typical form of racism. Despite this, Louis Farrakahn has managed to gain support from thousands of African Americans and his Nation of Islam against white authority in America and worldwide. Though Farrakahn is now a world leader for black rights and white oppression, he began his rise to power as a humanist trying to ease tension among different minority and religious groups. "Let's Unite" were his famous words as a modest middle aged calypso singer in 1984. His song called for unification between Muslims, Christians, and Jews. Surprisingly, eleven years later this singer turned Black Muslim leader and separatist, and used the term "Bloodsuckers" to describe many ethnic groups, Jews in particular. His speeches and messages of separation between blacks and whites have reached thousands and many are wondering whether he has had a positive or negative influence on black America (Who is Farrakahn Part 1). Louis Eugene Walcott, (Farrakahn), is a Bronx native. Born there in 1933, he moved to Boston at a young age where he became a talented musician... .../american/adl/nation-of-islam/noi-04.html> (April 14, 1997). "The Nation of Islam: The Relentless Record of Hate, Part 4." <http://www.almanac.bc.ca/hweb/orgs/american/adl/nation-of-islam/noi-05.html> (April 14, 1997). "The Nation 0f Islam: The Relentless Record of Hate, Part 5." <http://www.almanac.bc.ca/hweb/orgs/american/adl/nation-of-islam/noi-06.html> (April 14, 1997). "The Nation of Islam: The Relentless Record of Hate, Part 6." <http://www.almanac.bc.ca/hweb/orgs/american/adl/nation-of-islam/noi-07.html> (April 14, 1997). "The Nation of Islam: The Relentless Record of Hate, Part 7." <http://www.almanac.bc.ca/hweb/orgs/american/adl/nation-of-islam/noi-08.html> (April 14, 1997). "The Nation of Islam: The Relentless Record of Hate, Part 8." <http://www.almanac.bc.ca/hweb/orgs/american/adl/nation-of-islam/noi-09.html> (April 14, 1997).

By Emily Ashford Essay

In the course of this essay I want to contrast and compare two poems by the Irish poet Seamus Heaney. His anthology â€Å"Death of a Naturalist† was written in reflection of childhood and the loss of innocence possibly based on his own experiences. This anthology has received much praise and recognition over the past few decades. Seamus was brought up in the deep hearted countryside of Ireland. He grew up alongside nature and alongside 8 other children, although he was the oldest and maybe understood some things before the other children; such as death and the â€Å"facts of life. † In the poems â€Å"Death of a Naturalist† he learns the true realities of nature, and how the frogspawn and frogs come to be there. In â€Å"The Early Purges† he learns not to be sympathetic toward cute and fluffy but ultimately resource draining animals. Both settings are rural rather than urban however, the each poem focuses on different areas of the countryside; â€Å"Death of a Naturalist† is based around where â€Å"all the year flax-dam† grows. Flax – dam it a stagnant pond where harvested flax is left to decompose to prepare for manufacture into linen and other materials. The poem is narrated by a young boy, he is recalling events in which he explored nature where the â€Å"flax – dam festered in the heart of the townland. † This implies that, at this time in the boys life, nature was especially important. In â€Å"The Early Purges† events are recalled on a farm. A â€Å"well run† farm where delicate and unnecessary animals are seen as â€Å"scraggy wee shits† and are slaughtered. The poem is narrated again, from a young boy’s perspective and perhaps even the perspective of the poet himself. Through the boys interaction with nature we are reminded and recognize the childhood innocence. In â€Å"Death of a Naturalist† the boy is fascinated with nature to the extent that even the most trivial and perhaps annoying things to most adults, such as â€Å"bluebottles† and â€Å"the warm thick slobber of frogspawn† become exciting to him. He likes these things â€Å"best of all. † The way nature is presented also shows us a childish imagination where many things are considered and elaborated in a way only a child could think. Also through the eyes of a child we learn about death, where at first this brutal inevitability â€Å"frightened† him. However, again the boy’s fascination with this process of killing and decaying is described in every detail. After the â€Å"kittens drown† and their â€Å"tiny din†¦ soused† the boy watches the corpses and follows the process of deterioration. Both poems involve a change in attitude, each of these changes represent a loss of innocence. In â€Å"Death of a Naturalist† this change is represented from the start of the second stanza. Contrasting to the first stanza he begins to describe the flax-dam in a negative way. Where it was once â€Å"green and heavy headed† it has now been invaded by â€Å"angry frogs† Seamus also uses military terms and plenty of similes and metaphors; like â€Å"blunt heads farting,† to draw attention to how daunting nature can be to a child.

Pygmalion Act

What are Elijah's options, given by the setting of the play? What are some possible options and pros and cons of each? List 4. She might marry this is certainly an option this can be a pro because her husband can help her this Is a con because her husband can bring her dreams down Opening her own flower shop this Is a pro because this will totally help her advance In life.It will show hilling that even though they degraded her she was able to get what she wanted. 2. Writing Prompt: Now that you have read Act IV, you have a clear picture of Higgins' and Pickering's attitudes toward their â€Å"project. † Think about what Elise should do next t. Write two paragraphs explaining what Elise should do next. Consider each of the three characterizing, Pickering, and Alizarin pose your ideas from each of their perspectives. Be sure to: Define what you think Elijah's next steps should be. Address the three characters' perspectives.Support your position with textual evidence from Acts IV as appropriate. If I was Elise and I heard people saying I was simply their experiment I would be offend deed and mad. Higgins and Pickering shouldn't be thinking that they are better than Elise. They are the same as Elise in some ways, for instance they are bad spoken and they try to t hint as though they are more elite than her. Even though Elise was low class she seemed I eke a nice person. Hilling and Pickering were the opposite they were high class but very our De. What I think Elise should do next Is show them that she Is better than them and Is MO